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Differing State Approaches

Flip Book on 'Polio Plus' for Community Mobilizers - Bihar

Flip Book on 'Polio Plus' for Community Mobilizers - Bihar

A flip book on polio and polio plus issues covering topics such as what is polio, its symptoms, how it spreads, why is it important to give polio drops every time. It talks about routine immunization (seven vaccine preventable diseases, routine immunization schedule for children and pregnant women); early initiation of breastfeeding and exclusive breastfeeding till the first 6 months of a child's life, complementary feeding; diarrhoea management through ORS and Zinc; handwashing and sanitation. The flip book is used by community mobilizers in Bihar during their interactions with families and during mothers meetings.
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PDF Flip Book
Banner for Date Notification - Bihar

Banner for Date Notification - Bihar

A street banner used in Bihar, announcing the dates of a polio immunization round. Here it gives the date of the round from 18 to 22 April. The logo in the centre reads - "protection from polio, two drops for my child, every time. The text on the left reads - Polio Eradication Campaign. Primary message: polio vaccination
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Press Advertisement (Bihar Sub-National Immunization Round)

Press Advertisement (Bihar Sub-National Immunization Round)

A press advertisement on the polio Sub-National Immunization round in Bihar. It carries images of the Bihar Chief Minister, Deputy Chief Minister and Health Minister. The main message reads, "Our goal - a polio free Bihar". The graph shows the decline in polio cases in Bihar, and the message beneath reads, "Get every child under 5 years polio drops and contribute in rooting out polio". Names of the districts covered during the polio round are given at the bottom.
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Date Notification Poster - with Chief Minister of West Bengal

Date Notification Poster - with Chief Minister of West Bengal

A date notification poster showing the Chief Minister of West Bengal giving polio drops to a child. The main caption says, 'Polio Sunday. Keep your child healthy'. The date of the next polio round is given below (here 19 February 2012). The message below reads, "Protect your child from polio. Till 5 years of age, give your child polio drops every time".
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JPEG Poster
Banner on Eid

Banner on Eid

A banner on polio developed in Bihar and put up during Eid-Milad-un-Nabi (birthday of Prophet Mohammad celebrated by Muslims all over). The message reads, "Is your child protected against polio?" The dates of the next polio round are given (here 19-23 February). The same message is given in both Hindi and Urdu. The polio campaign logo has the message, "Protection from polio. Two drops for my child every time".
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Folder for RI Card

Folder for RI Card

A plastic folder to safeguard the government issued routine immunization card. Many parents were losing the RI card which resulted in families having no record of a child's immunization status. To fill this gap, the attractive badhai card (greeting card) folder was created to keep all important papers about the child, along with the badhai card. Key messages and the RI schedule are printed on the folder. Since this was distributed, fewer RI cards have been misplaced by parents in CMC areas.
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PDF Other
Greeting Card (Badhai Card)

Greeting Card (Badhai Card)

A badhai card (greeting card) given to parents before a child is born. It provides key information on pre-natal care with a special focus on routine immunization once the child is born. It promotes institutional delivery and lists when routine immunization is due. The card is given by community mobilizers to pregnant mothers in the last trimester of their pregnancy. The information on the card is explained by the CMC to the pregnant mother. The card is visually attractive with a focus on images rather than text to help illiterate parents and those with low-literacy.
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PDF Card
Game on Polio Plus

Game on Polio Plus

A game on polio plus issues for low and non-literate audiences. It aims to facilitate discussion among women on these key health issues so that they can understand, change their perception and adopt and sustain new behaviours. Using red and green strings, participants identify positive and negative behaviours from a set of visual cards. The women match the card with a green string if the behaviour depicted is correct or a red string if the behaviour is negative/incorrect, giving reasons for their choices. It helps the CMC identify problem areas in her group and assess which key behaviour needs to be changed. It is part of a kit which comprises of a flip book on polio plus issues and a pocket chart. The flip book is largely pictorial and is used by the CMC with women from her community during meetings. The pocket chart comprises of a set of visual cards which are held to a chart through clips. A question card is placed by the CMC and women need to match it with relevant key behaviours. The interactive process enables participating women to recall important polio plus messages discussed during the meeting. For example, if the CMC places a card with the question, “When should you give polio drops to your child?” The images to match this will be booth day and a child being given OPV even during diarrhea.
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Additional Form B - Block Level Summary of Convergence Activities

Additional Form B - Block Level Summary of Convergence Activities

This form is filled out each month by the block mobilization coordinators (BMC) working in high risk blocks and submitted to their respective district mobilization coordinator (DMC). It summarizes the results of convergence activities conducted by the community mobilization coordinators (CMCs) under his or her supervision, and reports on the BMC's work. There is one row for each CMC, showing the activities planned and held as per the district communication plan. It also has details of convergence activities such as routine immunization sessions planned, held and missed and reasons thereof, number of RI sessions with adequate availability of vaccines, children immunized against the 6 vaccine preventable diseases, number of families with whom counseling sessions were held on key behaviours, including hygiene & sanitation, breastfeeding, diarrhea management through ORS and zinc, use of iodised salt, etc. The last page of the form has the compiled block level data, hence only one form is filled for the entire block. The DMC assigns one BMC to fill this form on behalf of all BMCs working in the block and supports him in the process.
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PDF Form
Additional Form C - Community Level Summary of Convergence Activities

Additional Form C - Community Level Summary of Convergence Activities

The monthly reporting form filled by community mobilization coordinators (CMCs) working in high risk blocks, summarizing convergence activities organized/conducted by them such as routine immunization sessions planned, held and missed, and reasons thereof, number of RI sessions with adequate availability of vaccines, children immunized against the 6 vaccine preventable diseases, number of families with whom counseling sessions were held on key behaviours, including hygiene & sanitation, breastfeeding, diarrhea management through ORS and zinc, use of iodised salt, etc. The CMCs working in high risk blocks fill this out once a month, and give it to their supervising block mobilization coordinator (BMC) who uses it to monitor her work. Some information is summarized and passed up the hierarchy for analysis.
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PDF Form
Polio Gate

Polio Gate

These gates are made with polio banners and erected at key locations to advertise a polio immunisation round. The gate is made on a bamboo framework with banners supplied by UNICEF. Arranging for the gate to be constructed is done with the help local elected representative or PRI.
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Hoarding on Polio - with Bihar Chief Minister

Hoarding on Polio - with Bihar Chief Minister

A hoarding on polio with the Bihar Chief Minister giving polio drops to a child. The message reads, "Our goal - a polio free Bihar". The polio campaign logo is given at the right side bottom which reads, "Protection from polio. Two drops for my child, every time".
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JPEG Hoarding
Hoarding on Polio - Bihar

Hoarding on Polio - Bihar

A hoarding on polio, inspired by cricket and the two drops of polio. The message reads, "We need to defeat polio in the match of life and give polio drops to children till the age of 5 years". The polio campaign logo is given at the left which reads, "Protection from polio. Two drops for my child, every time".
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JPEG Hoarding
Leaflet for Transit Mobilizers

Leaflet for Transit Mobilizers

A leaflet for transit mobilizers in Bihar with key points on their roles and responsibilities. It also has key 'do's and dont's' and instructions for them on how to interact with parents of children under 5 years they see travelling.
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PDF Leaflet
A Paper on the Social Mobilization Network in Uttar Pradesh

A Paper on the Social Mobilization Network in Uttar Pradesh

The document describes key role of SMNet functionaries and how community mobilization coordinators (CMCs) are working in the state context and their roles and responsibility towards social mobilization. Prepared by the UNICEF office in Lucknow.
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PDF Document
Converting Dry Latrines in Badaun District of Uttar Pradesh - A Report

Converting Dry Latrines in Badaun District of Uttar Pradesh - A Report

A report on the ‘Conversion of dry latrines to pour flush toilets in Badaun district of Uttar Pradesh’. It captures how the district administration of Badaun, with active support from UNICEF’s Social Mobilization Network, took up the initiative of converting dry latrines to pour flush in 2009. Till a few years back, Badaun had the dubious distinction of the highest number of polio cases in a district. Of the 66 blocks identified as high-risk for polio in Uttar Pradesh in 2010, 16 are in Badaun alone. This report also contains testimonies of district officials, UNICEF mobilizers and community – all telling the story of change.
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PDF Document
Hoarding on Polio

Hoarding on Polio

A hoarding on polio with smiling faces of four children, belonging to different religions (Hindu, Muslim, Sikh and Christian) and showing their little finger with the polio inkie. The message reads, "Polio will lose". It is put up at strategic locations across Bihar.
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Badge

Badge

A badge on polio with the message 'Polio free Bihar'. It is worn by NCC (National Cadet Corps) volunteers during polio rounds while they support UNICEF's Social Mobilization Network in mobilizing communities for polio vaccination.
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Press Advertisement - Appeal by Indian Medical Association and West Bengal Academy of Pediatrics

Press Advertisement - Appeal by Indian Medical Association and West Bengal Academy of Pediatrics

A press advertisement on polio by Indian Medical Association (IMA) and West Bengal Academy of Pediatrics (WBAP). The ad ran in prominent West Bengal dailies during polio rounds in 2011 and 2012 as a response to the last polio case reported from West Bengal. It talks about the Polio situation in India and how we are poised to eradicate it. It calls upon parents and caregivers to get their children upto 5 yrs immunized against polio. The date of the polio round (in this case 29 May) and specific areas where the polio round will take place are given in the ad. It also talks about routine immunization and the importance to get children under 5 years routinely vaccinated. It is signed off by State Chairperson, IMA (West Bengal Chapter) and WBAP (Chairperson and Honorary Editor).
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JPEG Print Ad
Panel on Breastfeeding

Panel on Breastfeeding

A panel on breastfeeding which reads, "Only breastfeeding for the first 6 months and nothing else". The message below says, "Exclusively breastfeed your child for the first 6 months - do not give honey, sugar water, other milk, infant food, canned milk. Not even water. Mother's milk has adequate water content necessary for the baby. This is used by the SMNet in Bihar for display during community meetings, mothers meetings and at the Anganwadi Centre.
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JPEG Panel
Poster on Routine Immunization

Poster on Routine Immunization

A poster on routine immunization with the message, "Vaccinate all children under 1 year and protect them against the six life threatening diseases". Immunization is free every Wednesday and Friday at the Health Centre and Anganwadi Centre. The message beside the baby reads, "Because a smiling child is your wish".
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JPEG Poster
Poster on Breastfeeding

Poster on Breastfeeding

A poster on breastfeeding which reads, "Give your child mothers milk only". It speaks about early initiation of breastfeeding (including colostrum) and exclusive breastfeeding for the first 6 months of a child life. The message in pink reads, "Because a smiling child is your wish".
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JPEG Poster
Leaflet on Routine Immunization

Leaflet on Routine Immunization

A leaflet on routine immunization with the immunization schedule for children and pregnant women. The message reads, "Free immunization every Wednesday and Friday at the Health Centre and Anganwadi Centre". The mother is seen carrying her baby and holding the immunization card. This is used by community mobilizers in Bihar as a take away after counseling families and during mothers meetings.
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Doctors Poster

Doctors Poster

Poster on polio with a doctor and a child getting polio drops. The main slogan reads ‘come let’s eradicate polio’. In the body of the message, the doctor is telling everyone to get their child under 5 years vaccinated against polio every time, even if the child has been routinely immunized. ‘Polio has no side effects even if given multiple times and can be safely given even if the child is suffering from cough, cold, mild fever or diarrhoea. Polio has no cure, it can only be prevented by giving polio drops multiple times’. The bottom message is a declaration by the doctor which reads, ‘I support the polio campaign. I give polio drops to every child who comes to my clinic during polio rounds. I give polio drops to every child in my family during every polio round. You too do the same’. The doctor’s signature is below this appeal, with the stamp of a polio-free India. This poster was developed in Bangla as part of emergency response to the last polio case reported from West Bengal in 2011 and later translated to Hindi and other languages. The poster is put up at doctor’s clinics calling on parents to get their children under 5 years vaccinated against polio. Primary message: polio vaccination
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JPEG Poster
Banner on Holi

Banner on Holi

A banner on polio developed in Bihar and put up during the festival of Holi (Hindu spring festival of colours). It says, "Holi Greetings". The message below reads, "Have you given your child polio drops?"
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